Amazing Events & Exhibitions
African Day 2010
The Amazing Africa festival took place on 9th October in the heart of London in Trafalgar Square. The free, one day festival gave attendees an experience of the tastes, sounds, and flavours of the continent. The festival celebrated the diversity of African culture in London through music, arts and crafts and food. This showcase of the richness and beauty of the African continent featured a live entertainment stage as well as dancers, acrobats, stilt walkers, fashion shows, and activities for all the family.
In 2010 seventeen African countries celebrated their landmark Jubilee Independence anniversaries. A number of African Londoners together with their respective embassies and high commissions exhibited and showcased the tourism and investment opportunities available in their home countries. These included: Ghana, Cameroon, Cape Verde, Sao Tome, Zambia and Swaziland.
The event organised by The Amazing Africa Organising Committee in partnership with the Mayor of London, celebrated the contribution of London's African communities to the capital and provided a high profile platform to showcase the richness and beauty of the African continent. Mayor of London, Boris Johnson said ‘Amazing Africa is this year’s biggest celebration of African culture and art bringing together the many African communities living in London. This event is a true reflection of the vibrant diversity of this great city.’
Afriqiyah Airlines, Lycamobile, Jollof Pot, Foreign and Commonwealth Office, Divine Chocolate, Bradt Guide, Grace Foods and many others.
The live music stage gave a true reflection of the diversity of the continent and included the following performers:
Carmen Souza from Cape Verde gave an excellent mesmerizing, performance with an enchanting and charismatic stage presence. Coco Mbasi from Cameroon ignited the stage with a subtle blend of African roots, classical music, jazz and gospel, along with the modern feeling of acoustic soul music.
Modeste from Madagascar performed music influenced by all the traditional sounds of his heritage together with the sounds of the bush and softer South African dance rhythms.
Grupo Lokito a band from made up of artists from DR Congo, Latin America and the UK gave a gorgeous mélange of Congolese and Cuban rhythms and melodies.
Muntu Valdo from Cameroon stimulated the crowd with a synthesis of many musical influences blues, bossa nova, jazz, Afro-Cuban, soul, funk, a wide spectrum of music whose origins are rooted deep in the heart of Africa. Harare, a band from Zimbabwe played full throttle Zimbabwean dance music.
GEATA (Genna Ethiopian Arts & Theatre (Dance of Culture) from Ethiopia presented a dazzling display of dance drawing from the rich heritage of the 82 ethnic groups that make up the Ethiopian nation.
KAAGO featuring Henri Gaobi this brilliant group from Ivory Coast wowed the crowd with spectacular dance moves bringing together the influence of their heritage through different traditional rhythms and dances and masquerade re-enactments of their homeland.
Prizes and competitions
We had a fantastic response to our competition to win two free tickets to any African destination with Afriqiyah Airlines and also many other prize draws.
African Day 2007
On 28th May 2007 the Amazing Africa Team joined the Mayor of London for the first and largest celebration of Africa on Trafalgar Square.
The team exhibited and showcased information promoting the African continent. Despite the heavy rain and numerous umbrellas the party atmosphere on the Square was electric and the Amazing Africa exhibition stand was a constant hub of activity.
Legendary African artist Miriam Makeba who gave her last UK performance joined an outstanding line-up of African performers including Misty N Roots and the African Jazz Allstars, Dele Sosimi & Afro Beat Orchestra, Seeds of Creation, Pauline Oduro and the Congo All Stars.
The event organised by the Mayor of London, celebrated the contribution of London's African communities to the capital and included African arts, theatre, live music, food, stalls and crafts, representing most of the contintent in the African Diaspora.
The event featured a number of interesting attractions which included:
The Taste of Africa Food Court where people had the opportunity to sample a vast array of traditional and popular African dishes such as suya, jollof rice, egusi, fried plantain, moi moi and kelewele.
The Market Place featuring a range of stalls selling quality arts, crafts, products and information on many African countries.
Café Africa! Offering many treats available around the continent as well as fair trade products.
On display at the Amazing Africa exhibition stand were artefacts hand carvings, beads, accessories and textiles from around the continent. Also on sale was the Official Ghana Tourist Guide which when bought entered buyers into a prize draw to win a free holiday to Ghana, tickets were sponsored by Virgin Nigeria and accommodation and other expenses by Amazing Africa. The two winners were first time visitors to Africa who enjoyed a seven day trip to Accra. The demand and interest received was overwhelming, incredibly popular was the award winning Ghanaian Chocolate.
RISE: London United Against Racism Festival 2007
In 2007 the Amazing Africa team exhibited and contributed to the Mayor of London’s anti-racism Festival, Rise: London United. Rise is London’s popular annual multicultural music festival and the largest anti-racist festival in Europe, the event in 2007 also marked the 200th anniversary of the abolition of the Transatlantic Slave Trade in Britain. The one day event attracted many thousands from all communities in London to Finsbury Park for a celebration of music, culture and diversity.
The event was also supported by the Trades Union Congress, National Assembly Against Racism, UNITE the Union and UNISON as well as diverse community organisations. The event showcased a number of stages featuring African, Asian and Cuban music, Dub and hip hop DJs, comedy acts and the annual Poetry Slam organised in conjunction with the Poetry Society. As well as activities for all the family including a children's play area, food and drink stands, exhibition areas and arts and crafts.
Performers at the event included US star Kelis, St. Etienne; Jamaican ska legends The Skatalites; British trio Noisettes, rising hip hop artist K'Naan, and three time MOBO award winner Jamelia. The festival also featured performers such as UK beatboxing champion Beardyman, the multi-instrumentalist singer, Frankie Paul, Jazzie B (Soul II Soul) and Ashley Beedle (X-press2) and Trojan Sound System DJs.
A dedicated African Village was constructed on site and the Amazing Africa team had its own specially decorated exhibition marquee where copies of the Official Ghana Tourist Guide were sold alongside African arts and crafts. Central to the team’s exhibition stand was traditional Master Kente Weaver Andrew Asare, who demonstrated the ancient African art of weaving Ghanaian Kente cloth using vibrant and colourful yarns to make interesting intricate designs. Visitors to the exhibition stand also had the opportunity to practice weaving under Asare’s watchful eye.
Large numbers of visitors were drawn to the stand and were able to sample award winning Ghanaian chocolate purchase African pictures, crafts, books, traditional textiles, accessories, drums and hand carvings.
Amazing Africa in association with Virgin Nigeria donated two free tickets to Ghana through a lucky draw competition. The winners of these tickets enjoyed a fabulous trip to Ghana eight months later!
Africa Day Celebrations 2010
Amazing Africa 2007
RISE: LONDON UNITED